White Papers

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

Download more info

Snap Solutions

Interact with your audience in an engaging and fun way that converts. We can help you build contests, brackets, quizzes, calculators and more with this interactive application and then help you promote it with a custom marketing program.

Download more info

Content Channels

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Penton content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

Download more info


Highly engaging editorial content that we market to Penton audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

Download more info


Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

Download more info

eBooks/Digital Magazines

Featuring rich content, eBooks and Digital Magazines are employed to establish you as an authority in your industry. Added to our site or yours, they are a great way to bring in new traffic and generate leads.

Download more info


Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

Download more info

Webinar+ Video

Add a realtime video feed to your webinar to add a human engagement element.

Download more info

Webinar+ Social

Social engagement plus the power of a webinar. Tell me I’m not dreaming. Use the power of social media to enhance your webinar.

Download more info

Virtual Events

Virtual events bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all online.

Download more info

In Person Events

Make a lasting impression by networking with your current and potential clients in person. Bringing people together for educational learning creates an open and receptive environment for new product and service information and gives attendees an opportunity to interact with your products and services in a more memorable way.

Download more info

Social Monitoring

Social performance monitoring service provides monthly brand insights and campaign recommendations that drive content execution strategy and full success measurement. Our team goes far beyond standard social analytics, leveraging our expert teams to analyze content and reach data to create strategy recommendations that help optimize your content programs to drive better engagement and ROI.

Download more info

Monthly Search Engine Optimization

Gain keyword strategy development, continuous site improvement recommendations, on-page optimization efforts, key link building and in-depth reporting, giving you the knowledge and expertise to improve your search engine rankings and site performance.

Download more info

Pay Per Click (PPC)

Our paid search marketing campaigns provide you with a digital marketing campaign designed to deliver results. We begin with thorough campaign and advertising setup, and move into monthly campaign management and continuous optimization efforts.

Download more info


This service is designed to help attain immediate search engine traction and results through paid-search advertising (PPC), while garnering lasting value by achieving higher natural search engine (SEO) rankings around keywords that are core to your business.

Download more info

Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

Download more info

Custom Research

Our expertise in research has helped clients introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

Download more info

Penton SmartReach

Expand your reach across just about every industry with the Penton master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

Download more info

Content Syndication Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

Download more info

Webinar Lead Touch

Gain greater return on your Webinar investment by engaging leads immediately after your event. Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action.

Download more info

Targeted Lead Engagement Program

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

Download more info

Event Lead Engagement Program

Increase the pre-event buzz and drive traffic to your event. The Event Lead Engagement Program also enables the conversation to be continued after the event and will help gain insights into customer intent and readiness to purchase.

Download more info

Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

Download more info
Download: media kit